
Pillaging the earth and exploiting poor workers is all well and good, but sometimes the CEO of a major corporation needs a new challenge. When making money just isn’t enough, UVA’s Darden School offers executives a summertime lesson in the “triple bottom line.” Darden’s summer course “Sustainability and Beyond: The Emerging Triple Bottom Line of the New Economy” advances the notion that looking beyond huge profits can, well… reap huge profits.