The word “civility” has become a bad word among some Charlottesvillians. Now a proposed tourism ad campaign touting “C’villeization” as a play on the C’ville nickname is also drawing fire. Chapel Hill-based ad company Clean presented mock-ups of its “Welcome to C’villeization” rebranding campaign at a December 20 tourism board meeting. The ads feature images […]
The word “civility” has become a bad word among some Charlottesvillians. Now a proposed tourism ad campaign touting “C’villeization” as a play on the C’ville nickname is also drawing fire. Chapel Hill-based ad company Clean presented mock-ups of its “Welcome to C’villeization” rebranding campaign at a December 20 tourism board meeting. The ads feature images […]
Tourist trap: It’s such an ugly term. Of course there’s reason to beware of over-hyped destinations. But—especially with kids in tow—there’s also a certain enjoyment in surrendering, now and then, to the spectacle. I don’t know of anyplace in Virginia where that’s a truer statement than at Luray Caverns. The Caverns, as our guide on […]
At the start of last summer, the local visitors bureau ran a TV commercial aimed at driving tourism to the Charlottesville area, but pulled the campaign, which showed a happy, lively and beautifully landscaped town to the tune of a Dave Matthews song, weeks before the Unite the Right rally. Perhaps the lyrics, “Wasting time […]
For more than a week, Thomas Jefferson’s home has reverted back to a time when it didn’t have online ticketing and phone service. And despite the ransomware hack that hijacked its computer and phone systems, the 18th century estate has soldiered on during one of its busiest weeks of the year, when people throng to […]
Two recent reports demonstrate the highs and lows of area economics. Tourism in Albemarle and Charlottesville brought in more than $553 million in 2014, while 18 percent of families in this area don’t make enough money to pay for basic needs. The Charlottesville Albemarle Convention & Visitors Bureau reported a $29 million increase in revenues […]
Two upscale hotels are under construction on West Main Street, and rather than creating an oversupply of hotel rooms, tourism officials say they will hardly make a dent in prime season demand. This summer, the former Red Roof Inn on the Corner will unveil itself as Graduate Charlottesville, part of a new chain hitting college-town […]