Lorraine Sanders knows FEST. She better. She came up with the acronym. As a modern marketer, acronyms are kind of Sanders’ thing. So are podcasts, social media campaigns, viral videos, email pitch templates, lookbooks, and online networking. 434 recently chatted with Sanders about her company, Spirit of 608, where she came from, and where she’s […]
Lorraine Sanders knows FEST. She better. She came up with the acronym. As a modern marketer, acronyms are kind of Sanders’ thing. So are podcasts, social media campaigns, viral videos, email pitch templates, lookbooks, and online networking. 434 recently chatted with Sanders about her company, Spirit of 608, where she came from, and where she’s […]
They gather in the dozens at the Jefferson School at 6am every Monday, Wednesday, and Friday: Black, brown, and white, women and men, old and young, united by the road ahead of them. Year-round, they run, jog, or walk a challenging route through the city. Members say the group has changed their lives for the […]
In one of Fernando Valverde’s poems, “Ellis Island,” he imagines would-be immigrants to the United States, gathering in European cities like a swelling tide: “The future / sold in first and second class tickets / in the ports of Naples, / of Trieste, / of Constantinople, / grows on the haze of Bremen / or […]
Community Bikes has been providing bicycles to Charlottesville kids and adults in need since 2001, but with the widespread rush to ride over the past calendar year, the nonprofit has shifted into another gear. According to Director of Community Development Lauren Riegl, Community Bikes doubled revenues from 2019 to 2020. The organization was fully registered […]
There’s a direct connection to be made between the work of Playground of Empathy and its founders’ Instagram account, @cvillefashion. The organization works to promote diversity, equity, and inclusion through its interactive Walk in My Shoes experience (during which you enter a literal shoe and explore the personal belongings of someone who differs from you—in […]
A house built just before World War II might be replete with period charm, but it’s not necessarily geared toward the needs of a young family. Honoring that earlier era, while executing a major update, was Karen Turner’s charge in a recent project. “It’s an old house in a beautiful established neighborhood,” she says. “The […]
When Kelley and Steve Sobell bought their house at Bundoran Farm in 2017, they took on a project that was somewhere between new construction and renovation. Situated south of town off Route 29, Bundoran, first developed by Qroe in 2006, is made up of high-end houses on large lots, most with big views of rolling […]
Tracey Love has always had an affinity for vintage rugs. But when she started collecting them to cover the wood floors in the Greenwood farmhouse she shares with her husband, Bridge Cox, and two kids—even after she’d run out of floor space—Cox suggested she take a different tack. “He said, ‘Babe, you are not allowed […]
The new tasting room and event space of Potter’s Craft Cider is not “new” at all; it’s a building layered with history and memory. When Jeannette Andamasaris, of Studio Figure, first began work on renovation for Potter’s, she actually encountered a moment from her own past. “I had been there before when it was a […]
The third and final construction phase for the swanky C&O Row townhomes is complete, bringing to an end a several-year housing project that was not without its controversy. “We are completely sold out, occupied, and moved in,” says Tom Ridley, vice president of sales for homebuilder Evergreen Construction. “We are done and closed out on […]