Looks aren\’t everything, but, according to a recent survey, a majority of college students think that looks count for a lot—at least when it comes to buildings.

When the top brass of Qroe Companies rolled through town last week to unveil its plans for the 2,300-acre Scott Farm located nine miles south of Charlottesville, they wanted to make sure everyone knew that theirs is not the standard by-rights rural development plan.

There are certain words that, through sheer overuse, lose all meaning. “Natural” would be an example. (Is there any such thing as an unnatural egg?) “Green” is another one, describing everything from floor wax to insulation to architectural theories.