Jessica Carter believes that personal development should begin on the field. But not everyone has access to the kind of athletic opportunities that facilitate that kind of growth—and in fact, girls drop out of sports at double the rate boys do by age 14. So in 2020, the former Charlottesville High School JV girls basketball coach and Mary Baldwin University’s all-time leading basketball scorer founded HER Sports. An acronym for Hustle to Earn Respect, the nonprofit uses clinics, training opportunities, and partnerships with local organizations to break down the barriers that prevent girls from engaging in sports, and provide character and leadership development.