Supplied photo.
When Erin Flowers planned a birthday party for one of her toddlers a few years ago, she found herself facing a dilemma familiar to many parents of young children: Where do you take a group of wobbly-legged children to play safely and joyfully?
“I realized how limited the options were for safe, beautiful, toddler-friendly play,” says Flowers. “So I decided to create something myself.”
What she created was Flowers Playground—a mobile soft play business that turns living rooms, backyards, and community spaces into dreamy, safe havens for little ones. The concept is simple: Flowers and her team deliver thoughtfully designed, aesthetically pleasing soft play setups straight to the party. They handle assembly and takedown, while kids climb, bounce, and roll their way through ball pits, ramps, and cushioned play areas in themes like Pastel Paradise (a crowd favorite) and Jurassic Jam (Flowers’ personal pick).
For Flowers, this is more than just a business—it’s the realization of a lifelong calling. “Working with young children has always been a part of my life,” she says. “I’ve spent years in early childhood settings, supporting families and creating environments where little ones can learn and feel safe. As a mom of four, I naturally gravitate toward anything that brings joy to children.”
That joy radiates from every pastel-hued ball pit and carefully curated play structure. But behind the charming aesthetics lies something even more meaningful: a commitment to child development and parental peace of mind.
“Soft play gives little ones the freedom to explore, climb, and move their bodies in a way that feels natural and fun, but with safety in mind,” Flowers explains. “It helps with motor skills, confidence, and social interaction, especially for toddlers who are still figuring out the world around them.”
It also helps parents breathe a little easier—especially during high-stress party moments. “What I love most is that it creates a space where kids can just be kids—no pressure, no expectations, just joy and fun,” she says. “And when it comes to parties, it’s a breeze. Parents don’t have to stress. They book, we show up, set everything up beautifully, and handle the breakdown, so they can actually enjoy the celebration.”
And while every party is memorable, a few moments have especially stuck with Flowers. “One time during breakdown, a little girl ran over, gave us a big hug, and said, ‘Thank you for making my party special.’ It completely melted my heart,” she recalls.
Flowers Playground’s appeal extends beyond the standard birthday bash. The business regularly caters to community events and festivals, offering an eye-catching centerpiece with their newest addition: the bubble balloon house, which Flowers calls “a hit for all ages.”
Customization is another hallmark of the brand.
“I love working with families to bring their vision to life,” she says. “Whether it’s a certain color scheme, a fun theme, or adding personalized touches like vinyl names or custom balloon garlands, we can make it happen. I really try to make each party feel special and unique to that child.”
With each setup, Flowers brings a sense of intentionality and warmth. “I know how important it is to make kids feel seen, celebrated, and safe, and that’s what I try to bring to every setup,” she says. “Whether it’s a backyard birthday or a big community event, I want families to walk away with joyful memories and as little stress as possible.”
Looking ahead, she dreams of opening a brick-and-mortar space where families can come to her for soft play fun. But for now, Flowers is focused on spreading joy one party at a time.
“It’s truly a dream come to life,” she says. “And I’m just so excited to keep growing and creating beautiful experiences for the kids and families in our community.”
