C’villeization: Proposed ad campaign draws complaints
The word “civility” has become a bad word among some Charlottesvillians. Now a proposed tourism ad campaign touting “C’villeization” as a play on the C’ville nickname is also drawing fire. Chapel Hill-based ad company Clean presented mock-ups of its “Welcome to C’villeization” rebranding campaign at a December 20 tourism board meeting. The ads feature images […]