At the end of Glenmore Way in Keswick is a cabinet that appears to be made by wood gnomes. Like magic, it’s filled each morning with delectable baked goods, cut flowers, farm-fresh eggs, and colorful veggies. Welcome to Goods in the Woods farmstand.
Jamie Lynn Fincham (who is not a wood gnome) is the spirit behind Goods in the Woods. She and her partner moved to a cabin on a friend’s eight-acre property outside Glenmore after fires in Los Angeles drove them out. “[Our friend] said, ‘Do what you will with the land,’ and we wanted a slower life,” recalls Fincham. She’d grown up rural in West Virginia, so before you know it there were dogs and chickens and flowers and vegetables. The couple built a farm stand on wheels out of spare lumber, and started out offering cookies, bread, and firewood while the flowers and vegetables were growing.
Social media helped—Fincham did informal surveys on Instagram and Next Door to gauge interest and find out what people wanted. She also tapped into a few Glenmore friends who are mothers. They tapped into their networks, and as a result, Glenmore residents can now stroll to the end of the street to pick up some fresh Goods in the Woods.